What I Can Offer: Hotel Internet Marketing
My focus is small to mid-size hotels of Marriott, Hilton and IHG. I look out for your hotel, not the brand. No market, hotel, brand or team is the same. I want to start the process to help you get more from your lowest cost of sales, your website. If your website produces a third of your total revenue, what would an increase of just 2% mean to you? Ask yourself these questions:
- How does my website perform against OTA, Sales, GDS, Reservation Center?
- How does my hotel rank versus my competitive set? Why?
- Am I taking advantage of the free marketing opportunities in my market?
- Is my imagery telling a consistent story across all online channels?
- Am I maximizing the opportunities provided by my specific brand?
Clean Up Audit | 11 “Cogs”
This comprehensive package includes full online audit. I will leave you feeling all i’s are dotted and t’s are crossed. I cover the gamut: Content, SEO, Images, Local, Social and OTAs. Not only do I audit all the above, I also fix and repair what is broke in the various brand platforms – on Marriott/Starwood, Hilton and IHG. Then I give you the keys. This package is perfect for a newly renovated hotel, who needs to have their new story told via content and imagery across all online channels. Three to four week process from time of contract signing once access is given.
New Development (or Flag Change) | 11 “Cogs” Above + 5 More “Cogs”
Clean Up Audit plus the intricacies of a new opening or changing of flags. Includes photography guidelines, press release, review clean up, Facebook set up, paid marketing kick off to get heads in bed and a year long UNAP package. Starts depending on brand, but preferable before content brief or website goes live. Ends once new imagergy is distributed to all channels. I know hotels never open on time, so the package price is flat, not monthly.
In Person Visit
An add on to either of the above packages. In person brainstorming session with operations, sales and revenue management leaders PLUS 12 month Digital Marketing Plan. I come to your hotel and meet with you and the team (general manager, sales and revenue management). I present my findings, educate you and hand off real action items to your respective team to take it further. Success lies with engaging with me.
The Fine Print
Just so we are on the same page. I don’t break up the above packages into smaller pieces, because I believe ALL of it works together to complete a strategy. Management of paid campaigns like Google Adwords or Expedia Travel Ads is not included, but I have some great partners. Reporting is only what is offered by the brands, but I can help you analyze their reports. I don’t build websites. I can audit the hell out of one and oversee (or challenge) a partner, but I don’t code and can’t fix their technical shortcomings.