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Comprehensive Marketing for Marriott Hotels

Cogwheel Marketing knows all the Marriott marketing systems, from EPIC to eFast, from Brandworks to MDAM. Additionally, we work with the brand to get access to backend systems like Yext. Once we define a strategy, we can execute seamlessly within the respective Marriott systems.

We treat each hotel individually and know that each hotel and market operate differently. Our solutions cater to that, and support you in a way that complements your in-house team.

 

Marketing for Full Service Marriott Hotels

Our Process – for Full Service Marriott hotels differs from that of select service hotels. Ongoing support is almost always needed and there are more resources that can be utilized for larger hotels.

Ongoing Services

Did Field Marketing leave you stranded?

We put the critical element back into your digital strategy – a strategic account manager. Plus, we have tools above and beyond the MDS team to help you achieve your specific goals.

Here is a breakdown of our ongoing services, which are month to month.  If you don’t love working with us, then we won’t hold you to a contract.

Our Process

Our process involves 4 steps to ensure we fully understand your hotel and developed an aligned strategy.

  1. Discovery & Identify the Gaps
  2. Build Foundation & Tell a Consistent Story
  3. Maximize Opportunity & Increase Exposure – Ongoing
  4. Leverage Brand Resources – Ongoing
  5. Run Paid Marketing – Ongoing
  6. Ongoing Strategy – Ongoing

Marketing for Select Service Marriott Hotels

While not all hotels are created equal, our process for marketing select and mid-scale hotels differs from that of full-service hotels. We do not believe in a long drawn out contract, when hotels need to take advantage of online opportunities now. That is why our clean up audit is serviced as a short term project.

Clean Up Audit

This comprehensive package includes full online audit and fixing of: Content, SEO, Images, Local, Social, and OTAs. It is a 4-week process from the time we have the proper access.

Openings & Conversion

There are additional tactics needed if a hotel is newly opening or going through a conversion process. These are in addition to the Clean Up Audit.

Paid Marketing (Ongoing Services)

If when your Clean Up Audit is complete and you need additional resources to drive exposure and revenue online, you can transition into an optional ongoing agreement.

Our Process

Our process involves 4 steps to ensure we fully understand your hotel and developed an aligned strategy.

  1. Discovery & Identify the Gaps
  2. Build Foundation & Tell a Consistent Story
  3. Maximize Opportunity & Increase Exposure
  4. Develop a Future Plan

Marriott Hotel Brands We Work With

Renaissance
Sheraton
Marriott
AC
Element
Aloft
TownePlace Suites

Residence Inn
Springhill Suites
Delta
Four Points
Courtyard
Fairfield Inn

Other Marriott Marketing Services

Marriott offers other services that we can absolutely assist with the heavy lifting.

Brand Marketing Services

We know each of the brand systems and standards and how to maximize them for your hotel. Depending on the location and complexity of your hotel, we may suggest different strategies. Each brand has slightly different offerings based on brand capabilities.

Marketing Support Services