IHG Now Offers Landing Pages and SEO

IHG Now Offers Landing Pages and SEO

IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page.  Located at the bottom of the home page, these buttons stand out with custom images and content.  Even better, you can send them to a...
How Football and Digital Marketing are Alike

How Football and Digital Marketing are Alike

What do Superbowl champions and hospitality digital marketing organizations have in common? They both need: Winning playbook to beat the competition Great coaches to provide direction before during and after engagements Quarterback to execute a winning plan in real...
PicMonkey Review From a Photoshop Illiterate

PicMonkey Review From a Photoshop Illiterate

My Unsolicited (Rave) PicMonkey Review I found out about PicMonkey at the Seattle Digital Summit. You visit so many exhibit booths it is hard to keep track.  This one stuck.  They offered me 3 free months. So sure, let’s give it a go. First, let me say I am PhotoShop...
How to Run a Facebook Ad

How to Run a Facebook Ad

8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods.  The same cannot be said for Google Adwords or any other...
Why IHG Hotels Should Allow Vanity Sites

Why IHG Hotels Should Allow Vanity Sites

IHG recently decided to make it a policy that vanity (or independent) sites were not allowed for certain brands, with a 3 month compliance.  Brands don’t approve of vanity sites because they are hard to control, may cause guest confusion, lack of loyalty integration...
Slide.ly Promo for Cheap, Quality Videos

Slide.ly Promo for Cheap, Quality Videos

For mini social media campaigns for hotels that don’t have large video budget, check out Slide.ly.  This super cost effective platform called “Promo” lets you choose from millions of short, premium videos. Footage, (royalty free) music and editor are...