HSMAI Roc 2019 Conference Recap

HSMAI Roc 2019 Conference Recap

HSMAI Roc Conference 2019 was held in Minneapolis in June 2019 and its focus is Hotel Revenue Management.  While there were a lot of “ask yourself these questions” that got the wheels turning, there were very few “here are some solutions/things to try”.   I agree that...
How to Optimize for Marriott SEO

How to Optimize for Marriott SEO

There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set.  Doing Marriott SEO (Search engine optimization) is just one differentiating...
MozCon 2019 Recap by Topic

MozCon 2019 Recap by Topic

MozCon is a yearly search engine optimization conference held in Seattle.  I use their Moz Pro product for things like keyword research, rankings, link opportunity finder and crawl errors but this is by no means a paid post.   Let me state up front: I do not do SEO...
IHG Now Offers Landing Pages and SEO

IHG Now Offers Landing Pages and SEO

IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page.  Located at the bottom of the home page, these buttons stand out with custom images and content.  Even better, you can send them to a...
How Football and Digital Marketing are Alike

How Football and Digital Marketing are Alike

What do Superbowl champions and hospitality digital marketing organizations have in common? They both need: Winning playbook to beat the competition Great coaches to provide direction before during and after engagements Quarterback to execute a winning plan in real...
PicMonkey Review From a Photoshop Illiterate

PicMonkey Review From a Photoshop Illiterate

My Unsolicited (Rave) PicMonkey Review I found out about PicMonkey at the Seattle Digital Summit. You visit so many exhibit booths it is hard to keep track.  This one stuck.  They offered me 3 free months. So sure, let’s give it a go. First, let me say I am PhotoShop...
How to Run a Facebook Ad

How to Run a Facebook Ad

8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods.  The same cannot be said for Google Adwords or any other...
Optimize your OTAs (Without Paying More)

Optimize your OTAs (Without Paying More)

There is a lot of debate about not being overly dependent on your OTA (Online Travel Agency) partners and what it does to your profitability.  But no one can deny the exposure they provide nor can any brand compete with their marketing budgets. It’s a necessary evil,...
Why IHG Hotels Should Allow Vanity Sites

Why IHG Hotels Should Allow Vanity Sites

IHG recently decided to make it a policy that vanity (or independent) sites were not allowed for certain brands, with a 3 month compliance.  Brands don’t approve of vanity sites because they are hard to control, may cause guest confusion, lack of loyalty integration...
Slide.ly Promo for Cheap, Quality Videos

Slide.ly Promo for Cheap, Quality Videos

For mini social media campaigns for hotels that don’t have large video budget, check out Slide.ly.  This super cost effective platform called “Promo” lets you choose from millions of short, premium videos. Footage, (royalty free) music and editor are...