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How to Load a Job on Facebook

How to Load a Job on Facebook

As the economy gains traction, especially for hotel and restaurants, many areas are already seeing a staffing crunch. Leverage Facebook to load open jobs connected with your business page and reach a different audience than LinkedIn or Indeed. The roles that perform...
Tiered Marketing Approach to Hotel Recovery

Tiered Marketing Approach to Hotel Recovery

Hotel markets across the US are behaving differently.  They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns.   While you cannot predict the future, you still need a plan.  A tiered plan will...
What is Hotel MetaSearch?

What is Hotel MetaSearch?

Hotel MetaSearch websites allow consumers to search for hotels then compare prices across many websites at the same time.  If the hotel in question is in parity across all channels, the transaction likely goes to the top placed website.  If the hotel is not...
MozCon 2020 Recap

MozCon 2020 Recap

MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more.  We make a point to attend MozCon yearly and always...
6 Free Google Tools

6 Free Google Tools

Google wants to suck you into their world, so you are dependent on them. And, hopefully spend more money in their world. Here are some free tools you can use to help make data driven decisions and understand trends for your market and specific location. Google Trends...
Lodging Stream: Marketing for Future Guests

Lodging Stream: Marketing for Future Guests

Long Live Lodging accomplished a first: a completely virtual hospitality conference on April 30th. There was a plethora of topics covered to discuss recovery and projections post-Coronavirus. Skip to the bottom for the full replay, or scroll through the highlights of...
Get Cash by Selling Rooms Now for the Future

Get Cash by Selling Rooms Now for the Future

It is no secret that the hospitality industry is sitting in the front row on the struggle bus during this unprecedented time. If you’re finding your hotel having cash flow problems, we have found a few options for you to consider taking advantage of.  Option 1:...
Coronavirus Hospitality Resources

Coronavirus Hospitality Resources

Oh my, so many resources, so many that think they know it all. Well, news flash, it’s a bunch of speculation. I put together a list of trusted resources and you can glean as you see fit. My Favorites Fuel Travel Crisis Management Resources – This is a...
Get More from your Hotel GDS Ads

Get More from your Hotel GDS Ads

So often hotel GDS (Global Distribution System) ads go mismanaged or underutilized. Before running any campaign, be sure you have strong objectives and goals and that is communicated to marketing, revenue management, sales and your vendor. Define targeting parameters...
How to Build Quality Links to Your Hotel Website

How to Build Quality Links to Your Hotel Website

For years, backlinks have been an integral part of search engine optimization (SEO) and the success of top website rankings in Google and other search engines. Hotels are no exception to this standard. Today, major online travel agencies like Expedia and Booking.com...
What is a Good Channel Mix for a Hotel?

What is a Good Channel Mix for a Hotel?

A hotel’s channel and its respective contribution from the various distribution channels is a sign of the health and diversity of your revenue. Yes, it varies by hotel location, brand, mix of sales and a variety of other factors.  But, let’s discuss what distribution...
HSMAI Roc 2019 Conference Recap

HSMAI Roc 2019 Conference Recap

HSMAI Roc Conference 2019 was held in Minneapolis in June 2019 and its focus is Hotel Revenue Management.  While there were a lot of “ask yourself these questions” that got the wheels turning, there were very few “here are some solutions/things to try”.   I agree that...
How to Optimize for Marriott SEO

How to Optimize for Marriott SEO

There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set.  Doing Marriott SEO (Search engine optimization) is just one differentiating...
MozCon 2019 Recap by Topic

MozCon 2019 Recap by Topic

MozCon is a yearly search engine optimization conference held in Seattle.  I use their Moz Pro product for things like keyword research, rankings, link opportunity finder and crawl errors but this is by no means a paid post.   Let me state up front: I do not do SEO...
IHG Now Offers Landing Pages and SEO

IHG Now Offers Landing Pages and SEO

IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page.  Located at the bottom of the home page, these buttons stand out with custom images and content.  Even better, you can send them to a...
How Football and Digital Marketing are Alike

How Football and Digital Marketing are Alike

What do Superbowl champions and hospitality digital marketing organizations have in common? They both need: Winning playbook to beat the competition Great coaches to provide direction before during and after engagements Quarterback to execute a winning plan in real...
PicMonkey Review From a Photoshop Illiterate

PicMonkey Review From a Photoshop Illiterate

My Unsolicited (Rave) PicMonkey Review I found out about PicMonkey at the Seattle Digital Summit. You visit so many exhibit booths it is hard to keep track.  This one stuck.  They offered me 3 free months. So sure, let’s give it a go. First, let me say I am PhotoShop...
How to Run a Facebook Ad

How to Run a Facebook Ad

8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods.  The same cannot be said for Google Adwords or any other...
Optimize your OTAs (Without Paying More)

Optimize your OTAs (Without Paying More)

There is a lot of debate about not being overly dependent on your OTA (Online Travel Agency) partners and what it does to your profitability.  But no one can deny the exposure they provide nor can any brand compete with their marketing budgets. It’s a necessary evil,...
Why IHG Hotels Should Allow Vanity Sites

Why IHG Hotels Should Allow Vanity Sites

IHG recently decided to make it a policy that vanity (or independent) sites were not allowed for certain brands, with a 3 month compliance.  Brands don’t approve of vanity sites because they are hard to control, may cause guest confusion, lack of loyalty integration...
Slide.ly Promo for Cheap, Quality Videos

Slide.ly Promo for Cheap, Quality Videos

For mini social media campaigns for hotels that don’t have large video budget, check out Slide.ly.  This super cost effective platform called “Promo” lets you choose from millions of short, premium videos. Footage, (royalty free) music and editor are...