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Digital Marketing for Branded Hotels

HOTEL DIGITAL MARKETING SERVICES

Our focus is marketing for branded hotels: Marriott, Hilton, IHG and Hyatt. We identify the gap in where brand marketing stops and hotel marketing begins. No market, hotel, brand or team is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.

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“We are advocates of the individual property. We maximize the brand opportunities then combine that with additional strategies to maximize online performance. Every hotel is different, every market is different. We put an emphasis on cohesive strategy with sales and revenue management.” ~ Stephanie Sparks Smith

WHY COGWHEEL MARKETING?

Passionate

We are hoteliers and understand how they work. We focus on sharing our passion, so you understand too.

Comprehensive Execution

Nothing can be done in a silo. Content, SEO, Local, Images, Paid Media and social work hand in hand.

Promote Your Hotel

Every hotel is different. Every market is different. Every team is different. Treat them different.

Our Processes

We have tried and true processes defined per brand based on years of experience

Link the “Cogs” Together

Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.

Not Your Typical Agency

We know what we do well, and what we don’t. If we are not the right fit, we will recommend someone who is.

FROM THE BLOG

Hilton Digital Marketing Opportunities

Hilton Digital Marketing Opportunities

Over the last few years, Hilton has worked especially hard to combat OTA marketing funds and come up with programs to increase direct bookings for your individual hotel. Some are mandatory and others are optional/additional marketing opportunities that will support...

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Branded Hotels: Who has the Best Contactless App?

Branded Hotels: Who has the Best Contactless App?

Safety is still paramount for those that are traveling today and putting guests at ease is a top priority. So, of the major brands (Marriott, Hilton, IHG), Cogwheel Marketing did a little research on which brand the best contactless opportunities for guests.  All...

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How to Audit (and Fix) Hotel Tax Rates to Save a Few Bucks

How to Audit (and Fix) Hotel Tax Rates to Save a Few Bucks

With the amount of uncertainty in the world due to COVID19, now more than ever hotels must fight for every dollar! There is no easy reservation today. One of the most overlooked ways hotels can reduce their losses is by ensuring the correct tax rates are reflected on...

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HSMAI DC State of the Union: Digital Marketing How to Pivot

HSMAI DC State of the Union: Digital Marketing How to Pivot

Can we get back to in person meetings? I think everyone, at this conference especially, can appreciate that sentiment.... With that said, the virtual HSMAI DC State of the Industry meeting on September 24, 2020 was still jam packed full of great content. Ellen Wilson...

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Update COVID-19 Hotel Attributes on 3rd Party Websites

Update COVID-19 Hotel Attributes on 3rd Party Websites

Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up.  By this point, you surely have a pop up or landing...

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What is Hotel MetaSearch?

What is Hotel MetaSearch?

Hotel MetaSearch websites allow consumers to search for hotels then compare prices across many websites at the same time.  If the hotel in question is in parity across all channels, the transaction likely goes to the top placed website.  If the hotel is not...

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