Helping hotel owners drive incremental revenue to their website through digital marketing

HOTEL DIGITAL MARKETING SERVICES

Full Audit

Full audit and strategy implementation for existing hotels. Includes multiple calls with hotel team and action plan for moving forward.

New Opening (or Flag Conversion)

Clean Ups Audit plus funds to use for exposure and ramp up, content writing, press release, GPS issues, and more. Get your new hotel found.

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About the Owner

“I’m an advocate of the hotel owner as there is alot the brands don’t educate hotels about. I pick up where the brands stop to maximize incremental return to YOUR hotel and market. My strengths lie in account management, knowing the brands’ platforms and connecting the online world with operations, sales and revenue management.” ~ Stephanie Sparks Smith

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WHY COGWHEEL MARKETING?

Passionate

We are hoteliers and understand how they work. We enjoy strategizing with hotel teams to find new opportunities.

Comprehensive Execution

Nothing can be done in a silo. Content, SEO, Local, Images and social work hand in hand.

**Promote Your Hotel**

Every hotel is different. Every market is different. Every team is different. Treat them different.

Diagnose and FIX Issues

After audit is done, steps are taken to implement a strategy and improve brand.com performance.

Link the “Cogs” Together

Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.

Not an Agency

Agency teams work in silos whose expertise is not hotels. Here, the owner does the all the strategy

FROM THE BLOG

Hilton Advance: Changes to Marketing Strategy and Fees

Jul 7, 2019

Hilton launched a new digital marketing program, called Advance, on July 1st, 2019. Hotels can expect a $2000 increase in fees each year and less control over content and images.

Stephanie Smith Becomes Partner at Cayuga Hospitality Consultants

Jun 27, 2019

In an effort to widen reach and offerings to her clients, Stephanie Sparks Smith becomes a partner at Cayuga Hospitality Consultants.

IHG Now Offers Landing Pages and SEO

Jun 24, 2019

IHG websites now offer the ability to create custom call to actions with unique landing pages for marketing and targeted search engine optimization.

Russell of Hotels Video Interview

May 30, 2019

Stephanie Sparks Smith of Cogwheel Marketing was interviewed by Russell L Edmond of Russell of Hotels on LA Talk Radio on May 28, 2019. Also available via Podcast from Russell of Hotels. Topics of discussion: Hotel digital marketing for branded versus independent...

Pricing Hotel Packages as a Revenue Manager

May 20, 2019

Welcome to Part II of our hotel package strategy blog where we analyze package from a revenue management perspective. In Part I, we looked at hotel packages from a digital marketing perspective and answered the questions of Who, What, When, Why and Where. Now, we...

How Football and Digital Marketing are Alike

Apr 19, 2019

What do Superbowl champions and hospitality digital marketing organizations have in common? They both need: Winning playbook to beat the competition Great coaches to provide direction before during and after engagements Quarterback to execute a winning plan in real...