HOTEL DIGITAL MARKETING SERVICES
Full Audit
Full audit and strategy implementation for existing hotels. Includes multiple calls with hotel team and action plan for moving forward.
New Opening (or Flag Conversion)
Clean Ups Audit plus funds to use for exposure and ramp up, content writing, press release, GPS issues, and more. Get your new hotel found.
WHY COGWHEEL MARKETING?
Passionate
We are hoteliers and understand how they work. We enjoy strategizing with hotel teams to find new opportunities.
Comprehensive Execution
Nothing can be done in a silo. Content, SEO, Local, Images and social work hand in hand.
Promote Your Hotel
Every hotel is different. Every market is different. Every team is different. Treat them different.
Diagnose and FIX Issues
After audit is done, steps are taken to implement a strategy and improve brand.com performance.
Link the “Cogs” Together
Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.
Not an Agency
Agency teams work in silos whose expertise is not hotels. Here, the owner does the all the strategy
FROM THE BLOG
10 Items to Include in your Hotel Marketing Budget
Now is the time to ask for funds for your 2020 hotel marketing budget. Here are some must-have digital marketing items to include and how to think through that process. Note for branded hotels: be sure you understand what the brand does for you, and what you need to...
Hotel Digital Marketing Podcast
https://youtu.be/kXZScLROpwc Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019. My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of...
HSMAI Roc 2019 Conference Recap
Recap of HSMAI Roc 2019 from a hotel digital marketer. Highlights were presentations on data science and on pricing your different room types.
How to Optimize for Marriott SEO
When optimizing for search engine optimization on a Marriott brand site, it is important to know the systems and limitations of EPIC, eFast and Brandworks.
MozCon 2019 Recap by Topic
Highlights focused around PR, Visual Search, Google My Business, Blogging, Voice Search, Google Ads, Featured Snippets, People Also Ask and cool tools.
Hilton Advance: Marketing Strategy and Fee Changes
Hilton launched a new digital marketing program, called Advance, on July 1st, 2019. Hotels can expect a $2000 increase in fees each year and less control over content and images. See examples of One Hero Web.