Helping hotel owners drive incremental revenue to their website through digital marketing


Full Audit

Full audit and strategy implementation for existing hotels. Includes multiple calls with hotel team and action plan for moving forward.

New Opening (or Flag Conversion)

Clean Ups Audit plus funds to use for exposure and ramp up, content writing, press release, GPS issues, and more. Get your new hotel found.

About the Owner

“I’m an advocate of the hotel owner as there is alot the brands don’t educate hotels about. I pick up where the brands stop to maximize incremental return to YOUR hotel and market. My strengths lie in account management, knowing the brands’ platforms and connecting the online world with operations, sales and revenue management.” ~ Stephanie Sparks Smith



We are hoteliers and understand how they work. We enjoy strategizing with hotel teams to find new opportunities.

Comprehensive Execution

Nothing can be done in a silo. Content, SEO, Local, Images and social work hand in hand.

Promote Your Hotel

Every hotel is different. Every market is different. Every team is different. Treat them different.

Diagnose and FIX Issues

After audit is done, steps are taken to implement a strategy and improve performance.

Link the “Cogs” Together

Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.

Not an Agency

Agency teams work in silos whose expertise is not hotels. 


It’s a Digital Marketing Cycle NOT a Funnel

The "Old" Sales Funnel In every sales and marketing class, since the beginning of time, they show you a diagram of a sales funnel.  It was shaped something like a cone or upside down pyramid, like this: Over time, the model was twisted for digital marketing.  The main...

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Favorites from HSMAI Digital Conference 2019

Cogwheel Marketing attended the HSMAI Digital Conference in New York this January.  Here are 10 interesting facts and useful (or useless) tidbits to take home with you. There were 150 billion searches last month with an average length 4 words in which 20% never been...

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How to Run a Facebook Ad

8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods.  The same cannot be said for Google Adwords or any other...

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Get More from your OTAs (Without Paying More)

There is a lot of debate about not being overly dependent on your OTA (Online Travel Agency) partners and what it does to your profitability.  But no one can deny the exposure they provide nor can any brand compete with their marketing budgets. It’s a necessary evil,...

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Hotel Brand Level Marketing vs Local Hotel Marketing

You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training.  Maybe your hotel just opened and you received some opening support, but now there is crickets. So...

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Digital Marketing Timeline for New Hotel Opening

A new hotel opening or changing of flags has so many moving parts.  As an owner or manager overseeing this transition, you are likely wearing multiple hats.  Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence...

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