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Digital Marketing for Branded Hotels

HOTEL DIGITAL MARKETING SERVICES

Our focus is marketing for branded hotels: Marriott, Hilton, IHG and Hyatt. We identify the gap in where brand marketing stops and hotel marketing begins. No market, hotel, brand or team is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.

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“We are advocates of the individual property. We maximize the brand opportunities then combine that with additional strategies to maximize online performance. Every hotel is different, every market is different. We put an emphasis on cohesive strategy with sales and revenue management.” ~ Stephanie Sparks Smith

WHY COGWHEEL MARKETING?

Passionate

We are hoteliers and understand how they work. We focus on sharing our passion, so you understand too.

Comprehensive Execution

Nothing can be done in a silo. Content, SEO, Local, Images, Paid Media and social work hand in hand.

Promote Your Hotel

Every hotel is different. Every market is different. Every team is different. Treat them different.

Our Processes

We have tried and true processes defined per brand based on years of experience

Link the “Cogs” Together

Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.

Not Your Typical Agency

We know what we do well, and what we don’t. If we are not the right fit, we will recommend someone who is.

FROM THE BLOG

How to Load a Job on Facebook

How to Load a Job on Facebook

As the economy gains traction, especially for hotel and restaurants, many areas are already seeing a staffing crunch. Leverage Facebook to load open jobs connected with your business page and reach a different audience than LinkedIn or Indeed. The roles that perform...

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Which Tripadvisor Platform is Right for My Hotel?

Which Tripadvisor Platform is Right for My Hotel?

Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will...

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Tiered Marketing Approach to Hotel Recovery

Tiered Marketing Approach to Hotel Recovery

Hotel markets across the US are behaving differently.  They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns.   While you cannot predict the future, you still need a plan.  A tiered plan will...

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Is your Hotel Barking up the Right Tree?

Is your Hotel Barking up the Right Tree?

Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff”...

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eCornell Webinar: Effective Digital Marketing During COVID-19

eCornell Webinar: Effective Digital Marketing During COVID-19

Stephanie Smith of Cogwheel Marketing joined hospitality experts Max Starkov and James Siebold on eCornell’s webinar, Effective Digital Marketing During COVID-19:  What Hospitality Managers Need to Know, hosted by Bill Carroll. During the webinar, they discussed what...

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