HOTEL DIGITAL MARKETING SERVICES
Our focus is marketing for branded hotels.
We identify the gap in where brand marketing stops and hotel marketing begins. No market, hotel, brand or team is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.
Hotel Marketing Support Services
WHY COGWHEEL MARKETING?
Passionate
We are hoteliers and understand how they work. We focus on sharing our passion, so you understand too.
Comprehensive Execution
We maximize hotel brand systems first, then compliment with other tools to drive your total online exposure.
Promote Your Hotel
Every hotel is different. Every market is different. Every team is different. Treat them different.
Our Processes
We have tried and true processes defined per brand based on years of experience
Link the “Cogs” Together
Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.
Not Your Typical Agency
We know what we do well, and what we don’t. If we are not the right fit, we will recommend someone who is.
FROM THE BLOG
How a Detailed Hotel Marketing Audit Helps Determine Budget
Ah, budget season! While all forecasts at this point are worthless, let’s focus on what we know today and make a plan that can be agile with what happens. Since every dollar is scrutinized more than ever before, you need to ensure each marketing dollar is...
Increasing Diversity Efforts in Hospitality Marketing with HSMAI
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list. The conversation can be...
7 Hotel Commercial Strategy Mistakes and What to Do About Them
Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, joined Jack Lindemuth, consultant at Strategic Solution Partners, on Trevor Grant's podcast, Revenue Hub, in May 2021. The topic was focused on hotel commercial strategy and digital marketing. ...
A New Way to Look at Your Hotel Marketing Campaigns
In a previous post, we discussed how hotel marketers should think of more than just ROI when analyzing their marketing campaigns. When you expand your analysis outside of ROI/ROAS, you will find yourself analyzing more metrics and more guest touchpoints. Here are some...
How to Load a Job on Facebook
As the economy gains traction, especially for hotel and restaurants, many areas are already seeing a staffing crunch. Leverage Facebook to load open jobs connected with your business page and reach a different audience than LinkedIn or Indeed. The roles that perform...
Which Tripadvisor Platform is Right for My Hotel?
Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will...