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Digital Marketing for Branded Hotels

HOTEL DIGITAL MARKETING SERVICES

Our focus is marketing for branded hotels: Marriott, Hilton, IHG and Hyatt. We identify the gap in where brand marketing stops and hotel marketing begins. No market, hotel, brand or team is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.

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“We are advocates of the individual property. We maximize the brand opportunities then combine that with additional strategies to maximize online performance. Every hotel is different, every market is different. We put an emphasis on cohesive strategy with sales and revenue management.” ~ Stephanie Sparks Smith

WHY COGWHEEL MARKETING?

Passionate

We are hoteliers and understand how they work. We focus on sharing our passion, so you understand too.

Comprehensive Execution

Nothing can be done in a silo. Content, SEO, Local, Images, Paid Media and social work hand in hand.

Promote Your Hotel

Every hotel is different. Every market is different. Every team is different. Treat them different.

Our Processes

We have tried and true processes defined per brand based on years of experience

Link the “Cogs” Together

Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.

Not Your Typical Agency

We know what we do well, and what we don’t. If we are not the right fit, we will recommend someone who is.

FROM THE BLOG

Tiered Marketing Approach to Hotel Recovery

Tiered Marketing Approach to Hotel Recovery

Hotel markets across the US are behaving differently.  They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns.   While you cannot predict the future, you still need a plan.  A tiered plan will...

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Is your Hotel Barking up the Right Tree?

Is your Hotel Barking up the Right Tree?

Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff”...

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eCornell Webinar: Effective Digital Marketing During COVID-19

eCornell Webinar: Effective Digital Marketing During COVID-19

Stephanie Smith of Cogwheel Marketing joined hospitality experts Max Starkov and James Siebold on eCornell’s webinar, Effective Digital Marketing During COVID-19:  What Hospitality Managers Need to Know, hosted by Bill Carroll. During the webinar, they discussed what...

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Podcast: How to Pivot for Recovery with Knowland

Podcast: How to Pivot for Recovery with Knowland

On November 18, 2020, Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. Highlights from this episode: Where Hotels Should Focus their Limited Marketing Dollars: Focus on in-market travelers....

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Branded Hotels: Who has the Best Contactless App?

Branded Hotels: Who has the Best Contactless App?

Safety is still paramount for those that are traveling today and putting guests at ease is a top priority. So, of the major brands (Marriott, Hilton, IHG), Cogwheel Marketing did a little research on which brand the best contactless opportunities for guests.  All...

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How to Audit (and Fix) Hotel Tax Rates to Save a Few Bucks

How to Audit (and Fix) Hotel Tax Rates to Save a Few Bucks

With the amount of uncertainty in the world due to COVID19, now more than ever hotels must fight for every dollar! There is no easy reservation today. One of the most overlooked ways hotels can reduce their losses is by ensuring the correct tax rates are reflected on...

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