HOTEL DIGITAL MARKETING SERVICES
Full Audit
Full audit and strategy implementation for existing hotels. Includes multiple calls with hotel team and action plan for moving forward.
New Opening (or Flag Conversion)
Clean Ups Audit plus funds to use for exposure and ramp up, content writing, press release, GPS issues, and more. Get your new hotel found.
WHY COGWHEEL MARKETING?
Passionate
We are hoteliers and understand how they work. We enjoy strategizing with hotel teams to find new opportunities.
Comprehensive Execution
Nothing can be done in a silo. Content, SEO, Local, Images and social work hand in hand.
Promote Your Hotel
Every hotel is different. Every market is different. Every team is different. Treat them different.
Diagnose and FIX Issues
After audit is done, steps are taken to implement a strategy and improve brand.com performance.
Link the “Cogs” Together
Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.
Not an Agency
Agency teams work in silos whose expertise is not hotels. Here, the owner does the all the strategy
FROM THE BLOG
Podcast: How Hotels can Avoid Silent Nights this Holiday Season
Prepping for the potential market slow down of the holiday season should have been in planning for months. If not, let's learn from it and plan ahead for next year. When developing a marketing plan for the holidays, there are many factors, including your hotel’s...
What is a Good Channel Mix for a Hotel?
A hotel’s channel and its respective contribution from the various distribution channels is a sign of the health and diversity of your revenue. Yes, it varies by hotel location, brand, mix of sales and a variety of other factors. But, let’s discuss what distribution...
Independent Hotels Can Learn from Big Brand Marketing
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is "better" - branded vs independent hotels. While we are not going down that road today, it is important for independent hotels to know the kind...
10 Items to Include in your Hotel Marketing Budget
Now is the time to ask for funds for your 2020 hotel marketing budget. Here are some must-have digital marketing items to include and how to think through that process. Note for branded hotels: be sure you understand what the brand does for you, and what you need to...
Hotel Digital Marketing Podcast
https://youtu.be/kXZScLROpwc Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019. My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of...
HSMAI Roc 2019 Conference Recap
Recap of HSMAI Roc 2019 from a hotel digital marketer. Highlights were presentations on data science and on pricing your different room types.