HOTEL DIGITAL MARKETING SERVICES
Full Audit
Full audit and strategy implementation for existing hotels. Includes multiple calls with hotel team and action plan for moving forward.
New Opening (or Flag Conversion)
Clean Ups Audit plus funds to use for exposure and ramp up, content writing, press release, GPS issues, and more. Get your new hotel found.
WHY COGWHEEL MARKETING?
Passionate
We are hoteliers and understand how they work. We focus on sharing our passion, so you understand too.
Comprehensive Execution
Nothing can be done in a silo. Content, SEO, Local, Images, Paid Media and social work hand in hand.
Promote Your Hotel
Every hotel is different. Every market is different. Every team is different. Treat them different.
Our Processes
We have tried and true processes defined for Marriott, IHG and Hilton based on years of experience
Link the “Cogs” Together
Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.
Not Your Typical Agency
We know what we do well, and what we don’t. If we are not the right fit, we will recommend someone who is.
FROM THE BLOG
MozCon 2020 Recap
MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more. We make a point to attend MozCon yearly and always...
AAHOA Webinar: Getting Back to Business: Tangible, Tactical Business Generation Ideas for Hotels
On July 22nd, AAHOA led a webinar of panelists as part of their ongoing learning series. The panelists were a group of hoteliers whose focus was in Sales, Marketing and Revenue Management, also known as Commercial Strategy. The Powerhouse of Panelists included:...
6 Free Google Tools
Google wants to suck you into their world, so you are dependent on them. And, hopefully spend more money in their world. Here are some free tools you can use to help make data driven decisions and understand trends for your market and specific location. Google Trends...
Recovery for Branded Hotels and Where to Put your Marketing Resources
There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt. As each market rebounds differently,...
Lodging Stream: Marketing for Future Guests
Long Live Lodging accomplished a first: a completely virtual hospitality conference on April 30th. There was a plethora of topics covered to discuss recovery and projections post-Coronavirus. Skip to the bottom for the full replay, or scroll through the highlights of...
Get Cash by Selling Rooms Now for the Future
It is no secret that the hospitality industry is sitting in the front row on the struggle bus during this unprecedented time. If you’re finding your hotel having cash flow problems, we have found a few options for you to consider taking advantage of. Option 1:...