Helping hotel owners drive incremental revenue to their website through digital marketing


Full Audit

Full audit and strategy implementation for existing hotels. Includes multiple calls with hotel team and action plan for moving forward.

New Opening (or Flag Conversion)

Clean Ups Audit plus funds to use for exposure and ramp up, content writing, press release, GPS issues, and more. Get your new hotel found.

About the Owner

“I’m an advocate of the hotel owner as there is alot the brands don’t educate hotels about. I pick up where the brands stop to maximize incremental return to YOUR hotel and market. My strengths lie in account management, knowing the brands’ platforms and connecting the online world with operations, sales and revenue management.” ~ Stephanie Sparks Smith



We are hoteliers and understand how they work. We enjoy strategizing with hotel teams to find new opportunities.

Comprehensive Execution

Nothing can be done in a silo. Content, SEO, Local, Images and social work hand in hand.

Promote Your Hotel

Every hotel is different. Every market is different. Every team is different. Treat them different.

Diagnose and FIX Issues

After audit is done, steps are taken to implement a strategy and improve performance.

Link the “Cogs” Together

Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.

Not an Agency

Agency teams work in silos whose expertise is not hotels. Here, the owner does the all the strategy


What is a Good Channel Mix for a Hotel?

What is a Good Channel Mix for a Hotel?

A hotel’s channel and its respective contribution from the various distribution channels is a sign of the health and diversity of your revenue. Yes, it varies by hotel location, brand, mix of sales and a variety of other factors.  But, let’s discuss what distribution...

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Independent Hotels Can Learn from Big Brand Marketing

Independent Hotels Can Learn from Big Brand Marketing

You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is "better" - branded vs independent hotels. While we are not going down that road today, it is important for independent hotels to know the kind...

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10 Items to Include in your Hotel Marketing Budget

10 Items to Include in your Hotel Marketing Budget

Now is the time to ask for funds for your 2020 hotel marketing budget. Here are some must-have digital marketing items to include and how to think through that process. Note for branded hotels: be sure you understand what the brand does for you, and what you need to...

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Hotel Digital Marketing Podcast Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019.  My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of...

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