Helping hotel owners drive incremental revenue to their website through digital marketing

HOTEL DIGITAL MARKETING SERVICES

Full Audit

Full audit and strategy implementation for existing hotels. Includes multiple calls with hotel team and action plan for moving forward.

New Opening (or Flag Conversion)

Clean Ups Audit plus funds to use for exposure and ramp up, content writing, press release, GPS issues, and more. Get your new hotel found.

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About the Owner

“I’m an advocate of the hotel owner as there is alot the brands don’t educate hotels about. I pick up where the brands stop to maximize incremental return to YOUR hotel and market. My strengths lie in account management, knowing the brands’ platforms and connecting the online world with operations, sales and revenue management.” ~ Stephanie Sparks Smith

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WHY COGWHEEL MARKETING?

Passionate

We are hoteliers and understand how they work. We enjoy strategizing with hotel teams to find new opportunities.

Comprehensive Execution

Nothing can be done in a silo. Content, SEO, Local, Images and social work hand in hand.

**Promote Your Hotel**

Every hotel is different. Every market is different. Every team is different. Treat them different.

Diagnose and FIX Issues

After audit is done, steps are taken to implement a strategy and improve brand.com performance.

Link the “Cogs” Together

Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.

Not an Agency

Agency teams work in silos whose expertise is not hotels. Here, the owner does the all the strategy

FROM THE BLOG

Hotel Digital Marketing Podcast

Sep 14, 2019

https://youtu.be/kXZScLROpwc Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019. My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of...

HSMAI Roc 2019 Conference Recap

Aug 14, 2019

Recap of HSMAI Roc 2019 from a hotel digital marketer. Highlights were presentations on data science and on pricing your different room types.

How to Optimize for Marriott SEO

Aug 11, 2019

When optimizing for search engine optimization on a Marriott brand site, it is important to know the systems and limitations of EPIC, eFast and Brandworks.

MozCon 2019 Recap by Topic

Jul 22, 2019

Highlights focused around PR, Visual Search, Google My Business, Blogging, Voice Search, Google Ads, Featured Snippets, People Also Ask and cool tools.

Hilton Advance: Marketing Strategy and Fee Changes

Jul 7, 2019

Hilton launched a new digital marketing program, called Advance, on July 1st, 2019. Hotels can expect a $2000 increase in fees each year and less control over content and images. See examples of One Hero Web.

Stephanie Smith Becomes Partner at Cayuga Hospitality Consultants

Jun 27, 2019

In an effort to widen reach and offerings to her clients, Stephanie Sparks Smith becomes a partner at Cayuga Hospitality Consultants.