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Helping hotel owners drive incremental revenue to their website through digital marketing

HOTEL DIGITAL MARKETING SERVICES

Full Audit

Full audit and strategy implementation for existing hotels. Includes multiple calls with hotel team and action plan for moving forward.

New Opening (or Flag Conversion)

Clean Ups Audit plus funds to use for exposure and ramp up, content writing, press release, GPS issues, and more. Get your new hotel found.

About the Owner

“I’m an advocate of the hotel owner as there is alot the brands don’t educate hotels about. I pick up where the brands stop to maximize incremental return to YOUR hotel and market. My strengths lie in account management, knowing the brands’ platforms and connecting the online world with operations, sales and revenue management.” ~ Stephanie Sparks Smith

WHY COGWHEEL MARKETING?

Passionate

We are hoteliers and understand how they work. We enjoy strategizing with hotel teams to find new opportunities.

Comprehensive Execution

Nothing can be done in a silo. Content, SEO, Local, Images and social work hand in hand.

Promote Your Hotel

Every hotel is different. Every market is different. Every team is different. Treat them different.

Diagnose and FIX Issues

After audit is done, steps are taken to implement a strategy and improve brand.com performance.

Link the “Cogs” Together

Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.

Not an Agency

Agency teams work in silos whose expertise is not hotels. Here, the owner does the all the strategy

FROM THE BLOG

Lodging Stream: Marketing for Future Guests

Lodging Stream: Marketing for Future Guests

Long Live Lodging accomplished a first: a completely virtual hospitality conference on April 30th. There was a plethora of topics covered to discuss recovery and projections post-Coronavirus. Skip to the bottom for the full replay, or scroll through the highlights of...

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Get Cash by Selling Rooms Now for the Future

Get Cash by Selling Rooms Now for the Future

It is no secret that the hospitality industry is sitting in the front row on the struggle bus during this unprecedented time. If you’re finding your hotel having cash flow problems, we have found a few options for you to consider taking advantage of.  Option 1:...

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Hotel Strategies to Target Drive Market Post Pandemic

Hotel Strategies to Target Drive Market Post Pandemic

As we come out of this pandemic there is still a wait and see game as to which segments will start traveling first, and when. It is a commonly held theory that the transient drive market will be the first segment to start to venture out.  There are hoards of kids...

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Coronavirus Hospitality Resources

Coronavirus Hospitality Resources

Oh my, so many resources, so many that think they know it all. Well, news flash, it's a bunch of speculation. I put together a list of trusted resources and you can glean as you see fit. My Favorites Fuel Travel Crisis Management Resources - This is a MASTER LIST with...

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Temporary Closure Digital Checklist for Hotels

Temporary Closure Digital Checklist for Hotels

If you are in a circumstance where you need to temporarily close or suspend operations at the hotel, here is a checklist for hotels that lists the sites you can/should update with proper messaging. Download Printable ChecklistDigital Checklist for Temporary Hotel...

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Get More from your Hotel GDS Ads

Get More from your Hotel GDS Ads

So often hotel GDS (Global Distribution System) ads go mismanaged or underutilized. Before running any campaign, be sure you have strong objectives and goals and that is communicated to marketing, revenue management, sales and your vendor. Define targeting parameters...

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