Full audit and strategy implementation for existing hotels. Includes multiple calls with hotel team and action plan for moving forward.
New Opening (or Flag Conversion)
Brand Op 100 plus funds to use for exposure and ramp up, content writing, press release, GPS issues, and more. Get your new hotel found.
“I’m an advocate of the hotel owner as there is alot the brands don’t educate hotels about. I pick up where the brands stop to maximize incremental return to YOUR hotel and market. My strengths lie in account management, knowing the brands’ platforms and connecting the online world with operations, sales and revenue management.” ~ Stephanie Sparks Smith
WHY COGWHEEL MARKETING?
We are hoteliers and understand how they work. We enjoy strategizing with hotel teams to find new opportunities.
Nothing can be done in a silo. Content, SEO, Local, Images and social work hand in hand.
Promote Your Hotel
Every hotel is different. Every market is different. Every team is different. Treat them different.
Diagnose and FIX Issues
After audit is done, steps are taken to implement a strategy and improve brand.com performance.
Link the “Cogs” Together
Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.
Not an Agency
Agency teams work in silos whose expertise is not hotels.
FROM THE BLOG
You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training. Maybe your hotel just opened and you received some opening support, but now there is crickets. So...read more
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence...read more
Hotel photography rules and standards have changed quickly. Previously, any photographer could shoot your hotel. Resolution requirements, brand standards for photography, and images rejected by websites did not exist. Read these 7 tips to ensure your company has...read more
Hotel Review Response Platform Comparison of Medallia versus Revinate from a Hotel Management Company Perspective
If you represent a hotel management company overseeing multiple brands, here is some food for thought on having Revinate on top of Medallia as a review response management platform. (If you are someone only handling review responses for a single hotel, this article...read more
IHG recently decided to make it a policy that vanity (or independent) sites were not allowed for certain brands, with a 3 month compliance. Brands don’t approve of vanity sites because they are hard to control, may cause guest confusion, lack of loyalty integration...read more
For mini social media campaigns for hotels that don’t have large video budget, check out Slide.ly. This super cost effective platform called "Promo" lets you choose from millions of short, premium videos. Footage, (royalty free) music and editor are included. They...read more