HOTEL DIGITAL MARKETING SERVICES
Our focus is marketing for branded hotels: Marriott, Hilton, IHG and Hyatt. We identify the gap in where brand marketing stops and hotel marketing begins. No market, hotel, brand or team is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.
Hotel Marketing Support Services
“We are advocates of the individual property. We maximize the brand opportunities then combine that with additional strategies to maximize online performance. Every hotel is different, every market is different. We put an emphasis on cohesive strategy with sales and revenue management.” ~ Stephanie Sparks Smith
WHY COGWHEEL MARKETING?
We are hoteliers and understand how they work. We focus on sharing our passion, so you understand too.
Nothing can be done in a silo. Content, SEO, Local, Images, Paid Media and social work hand in hand.
Promote Your Hotel
Every hotel is different. Every market is different. Every team is different. Treat them different.
We have tried and true processes defined per brand based on years of experience
Link the “Cogs” Together
Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.
Not Your Typical Agency
We know what we do well, and what we don’t. If we are not the right fit, we will recommend someone who is.
FROM THE BLOG
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list. The conversation can be...
Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, joined Jack Lindemuth, consultant at Strategic Solution Partners, on Trevor Grant's podcast, Revenue Hub, in May 2021. The topic was focused on hotel commercial strategy and digital marketing. In a...
In a previous post, we discussed how hotel marketers should think of more than just ROI when analyzing their marketing campaigns. When you expand your analysis outside of ROI/ROAS, you will find yourself analyzing more metrics and more guest touchpoints. Here are some...
As the economy gains traction, especially for hotel and restaurants, many areas are already seeing a staffing crunch. Leverage Facebook to load open jobs connected with your business page and reach a different audience than LinkedIn or Indeed. The roles that perform...
Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will...
To achieve total commercial strategy, marketing must look at different KPIs like competitor data to have a comprehensive marketing strategy.