HOTEL DIGITAL MARKETING SERVICES
Full audit and strategy implementation for existing hotels. Includes multiple calls with hotel team and action plan for moving forward.
New Opening (or Flag Conversion)
Clean Ups Audit plus funds to use for exposure and ramp up, content writing, press release, GPS issues, and more. Get your new hotel found.
“I’m an advocate of the hotel owner as there is alot the brands don’t educate hotels about. I pick up where the brands stop to maximize incremental return to YOUR hotel and market. My strengths lie in account management, knowing the brands’ platforms and connecting the online world with operations, sales and revenue management.” ~ Stephanie Sparks Smith
WHY COGWHEEL MARKETING?
We are hoteliers and understand how they work. We enjoy strategizing with hotel teams to find new opportunities.
Nothing can be done in a silo. Content, SEO, Local, Images and social work hand in hand.
Promote Your Hotel
Every hotel is different. Every market is different. Every team is different. Treat them different.
Diagnose and FIX Issues
After audit is done, steps are taken to implement a strategy and improve brand.com performance.
Link the “Cogs” Together
Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.
Not an Agency
Agency teams work in silos whose expertise is not hotels. Here, the owner does the all the strategy
FROM THE BLOG
Long Live Lodging accomplished a first: a completely virtual hospitality conference on April 30th. There was a plethora of topics covered to discuss recovery and projections post-Coronavirus. Skip to the bottom for the full replay, or scroll through the highlights of...
It is no secret that the hospitality industry is sitting in the front row on the struggle bus during this unprecedented time. If you’re finding your hotel having cash flow problems, we have found a few options for you to consider taking advantage of. Option 1:...
As we come out of this pandemic there is still a wait and see game as to which segments will start traveling first, and when. It is a commonly held theory that the transient drive market will be the first segment to start to venture out. There are hoards of kids...
Oh my, so many resources, so many that think they know it all. Well, news flash, it's a bunch of speculation. I put together a list of trusted resources and you can glean as you see fit. My Favorites Fuel Travel Crisis Management Resources - This is a MASTER LIST with...
If you are in a circumstance where you need to temporarily close or suspend operations at the hotel, here is a checklist for hotels that lists the sites you can/should update with proper messaging. Download Printable ChecklistDigital Checklist for Temporary Hotel...
So often hotel GDS (Global Distribution System) ads go mismanaged or underutilized. Before running any campaign, be sure you have strong objectives and goals and that is communicated to marketing, revenue management, sales and your vendor. Define targeting parameters...