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Cogwheel Marketing is deeply ingrained in the hospitality industry and participates in industry conferences and partners with various leading companies to continually share knowledge. For further resources, marketing tactics, and information about the big brands, check out our blog.

Cogwheel Marketing wants to share their knowledge of digital marketing and big hotel brand strategies with other e-commerce experts. Additionally, it is important for us to share with General Managers and Directors of Sales that don’t have a dedicated team. Contact us if your hotel management company is looking for presentations to your portfolio.

Presentations/Conferences:

Cogwheel Marketing can also be found at other industry events including AAHOA, HITEC, MozCon, HSMAI, and others.

  • HSMAI Marketing Conference – Digital Marketing for BRANDED Hotels: What the Brand Doesn’t Do – Presentation available upon request.
  • HSMAI Marketing Advisory Board – Increasing Diversity Efforts in Hospitality Marketing
  • HSMAI DC – State of the Union: How to Pivot
  • eCornell – Effective Digital Marketing During Covid through the 3 Stages: Pause, Recovery and Growth
  • Cornell ESCP Professional Development Program – Digital Marketing Overview and Led Two Case Study Discussions
  • AAHOA – Getting Back to Business: Tangible, Tactical Business Generation Ideas for Hotels (Commercial Strategy Panel)
  • Hotel Revenue Conference – Non-Technical Tips & Tricks for Sales and Ops Teams to Impact your Digital Marketing Presence Today –  Presentation available upon request.
  • Cayuga Hospitality Consultants – Panel Moderator covering topics from budgeting to influencer and content marketing to what the future of digital marketing for both hotels and restaurants. 
  • LodgingStream by LiveLongLodging – Panel during COVID-19 about Marketing to Future Guests

Podcasts:

Cogwheel Marketing actively participates in hospitality-focused podcasts with other industry thought leaders. Popular co-hosts are other digital marketing experts and those in the revenue management discipline.

  • Hospitality Digital Marketing Live Show – Stephanie Smith of Cogwheel Marketing is a regular co-host on the Hospitality Digital Marketing Live Show.  It airs on multiple properties each Friday at 11:30am EST.
  • Knowland – How to Pivot for Recovery 
  • Fuel Travel – What Independent Hotels can Learn from Big Brand Marketing
  • Revenue Hub – Cogwheel Marketing is an ongoing Expert Partner, show Topics include how to close a hotel and Hilton specific opportunities in a joint revenue management video.
  • ThinkUp Enterprises – Joint podcast with revenue management leaders to discuss “How to properly close your hotel on a temporary basis”
  • Russell of Hotels – Branded versus Independent Hotel Marketing
  • Live Long Lodging – How Hotels can Avoid Silent Nights this Holiday Season

Publications:

Cogwheel Marketing’s thought articles and tactical advice is regularly published in a variety of publications.