Why Cogwheel Marketing?
Here is what we offer: Passion for your business success and proactive online marketing with a focus on cost-effective results. We do not try to put your hotel into a box. Strategic account management and comprehensive online marketing advice, not silo marketing, is our focus. Our speciality is branded hotels. Each of the brands offer different ways to optimize brand.com and those should be maximized first.
Our clients are primarily branded hotels within Marriott, Hilton, IHG and Hyatt. We offer services for both full service and select service to meet your specific needs. For a sampling of the hotel management companies we work with, visit our client page. To see how we prioritize our clients first, visit our testimonials page.
Cogwheel Marketing participates in thought leadership through hospitality conferences, podcasts, magazines and other industry publications. For a sampling of recent activities, visit our news page.
Stephanie Sparks Smith
Founder and Digital Matriarch
Director of Operations and Marketing
I have over 5 years of experience in the hotel industry as a digital marketer/ecommerce manager. Prior to entering the hotel industry I was an educator, sharing knowledge is my passion. I am well versed with Hilton, Marriott, IHG, Choice and Wyndham brands and their systems. I actively serve on San Antonio’s marketing committee where I bring my knowledge of paid and social media advertising, SEO, and web analytics to focus on enticing leisure travelers across the globe to visit the city. When I am not working, you can find me in a bowling alley, on a golf course or at a baseball game.
Director of Digital Marketing
I am a digital marketer / revenue manager with years of experience in both fields. Bridging the gaps between revenue management and Digital marketing in the ever changing landscape is my passion. My current skills include social media advertising, paid advertising, web analytics, SEO, OTA management/optimization, GDS ads, Travel ads, 3rd party media buy, certifications in revenue management from Hiton, Marriott,and SynXis.
Experienced in full 360 digital strategy & revenue management from luxury resort to select service hotels to drive revenue growth in multi channel production.
Digital Marketing Manager
I am a digital marketer with over 10 years of marketing experience. I love learning about evolving technologies in digital and adding them to my arsenal of marketing skills. My current skills include social media, digital advertising, web analytics, and SEO. When I am not watching Youtube, reading marketing blogs, or taking a course on Udemy, I’m spending time with my family and dogs.
Director of IT
I’m a 20+ years experience in tech and I currently run a Holisitic Digital Marketing Firm (Colibrily.com) that specializes in:
- WordPress Design and Custom Development
- User Interface Design
- Site performance and Google Analytics
- Marketing and SEO
- Small Business Consulting
- Niche Site Building: BigCupofCoffee.com
Graphic Designer + 3D Generalist
I’m a passionate Graphic Designer with more than 20 years of professional experience in print design. Accustomed to performing in deadline-driven projects with great results. Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign and Dreamweaver) and Autodesk Maya (3D Generalist).
Director of Sales
I am a hospitality sales professional with 13 years experience. I spent 6 years in the hotel industry with both Hyatt Hotels and Destination Hotels and Resorts and have spent the last 7 years in the Destination Marketing Organization world with Destination DC, the convention and visitors bureau for the nation’s capital. I have a passion for serving and helping others. When I am not working you can find me exercising, spending time with my wonderful family, and spending time outdoors.
Digital Project Manager
As a recent graduate of Penn State’s School of Hospitality Management, I have a variety of hospitality experience under my belt. However, my industry passion lies within the creative and systematic world of marketing. I have experience working in-house and at an agency- executing social media marketing strategies, implementing efficient project management plans, and providing top-of-the-line client relations. I am extremely motivated and eager to learn within the industry. To further my industry knowledge, I am an active member of Hospitality Sales & Marketing Association International [HSMAI]- having previously served on Penn State’s Executive Board. When my brain is not in marketing mode, you can find me at a workout class, trying new restaurants, binging The Real Housewives, or spending time with friends and family.
Director of Accounting
Digital Marketing Manager
I am a digital marketer with over 5 years of marketing experience primarily in the hospitality industry. I have experience working in operations at Marriott as well as another digital marketing and software company. Some of my former clients were IHG, Marriott, Hilton, Wyndham, and Choice brands located all over the world. My current skills include SEO, paid marketing, and social media. I received my BBA in marketing at Howard University in Washington DC, and I plan to continue my education throughout my career.
When I am not working, you can find me exploring the world to learn about the history and culture of each country. And of course, enjoying the food!
Digital Marketing Manager
Social media enthusiast. Lover of all things pink. Dogmom. These are just a few phrases that can accurately describe me. I am a digital marketer with more than 5 years of marketing experience. I received my bachelor’s degree in advertising and public relations from the University of Central Florida. Prior to joining the hospitality industry, I led marketing campaigns for businesses in the fashion, automotive and nonprofit sectors. After moving to Atlanta, I found my passion for hospitality and was the on-site marketing lead for two hotel openings. My current skills include social media, public relations, digital advertising and experiential marketing. When I am not working, you can find me somewhere tropical, spending time with my family, or in my art studio.