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Why Cogwheel Marketing?

Here is what we offer: Passion for your business success and proactive online marketing with a focus on cost-effective results. We do not try to put your hotel into a box. Strategic account management and comprehensive online marketing advice, not silo marketing, is our focus. Our speciality is branded hotels. Each of the brands offer different ways to optimize brand.com and those should be maximized first.

Clients

Our clients are primarily branded hotels within Marriott, Hilton, IHG and Hyatt.  We offer services for both full service and select service to meet your specific needs.  For a sampling of the hotel management companies we work with, visit our client page. To see how we prioritize our clients first, visit our testimonials page.

News

Cogwheel Marketing participates in thought leadership through hospitality conferences, podcasts, magazines and other industry publications. For a sampling of recent activities, visit our news page

Stephanie Smith

Stephanie Smith

Founder and Digital Matriarch

I am a hotelier first, marketer second. I believe in finding the right strategies that align with a specific hotel’s market and situation. No 2 hotels are alike, nor should their marketing strategy.  I went from operations with Hyatt Hotels to agency life to clients side as VP of eCommerce and Technology at a large management company of over 100 hotels. I have some degrees, as I love to continue learning, as well as teaching others. I’ve sat on boards for IHG and Marriott. If you really want more juicy details, visit my LinkedIn page.

Sonya Taylor

Sonya Taylor

Director of Operations and Marketing

I have over 5 years of experience in the hotel industry as a digital marketer/ecommerce manager. Prior to entering the hotel industry I was an educator, sharing knowledge is my passion. I am well versed with Hilton, Marriott, IHG, Choice and Wyndham brands and their systems. I actively serve on San Antonio’s marketing committee where I bring my knowledge of paid and social media advertising, SEO,  and web analytics to focus on enticing leisure travelers across the globe to visit the city. When I am not working, you can find me in a bowling alley, on a golf course or at a baseball game.

Brandon Smithwick

Brandon Smithwick

Director of Marketing

I am a Digital Marketing Strategist within the hospitality industry. My passion revolves around helping individuals understand the complex world of online marketing by providing simplistic explanations and actionable takeaways. With a strong interest in digital marketing, I pursued a BS in Business Administration focusing on e-Commerce and Marketing then completing his MBA specializing in Internet Marketing. In my spare time I enjoys traveling, finding new eateries and teaching a social media marketing college course several times a year.

Madeleine Twiggs

Madeleine Twiggs

Digital Marketing Coordinator

I am a student at Colorado Mesa University majoring in marketing and hospitality. I have experience with social media, video editing, document design, and creative content development. Every day I learn more about marketing and the hospitality industry through my studies and experience. I am detail-oriented, creative, and a motivated learner. Outside of work I enjoy traveling and exploring the outdoors through biking, hiking, camping, or skiing. 

Mohammed Razib

Mohammed Razib

Director of Digital Marketing

 I am a digital marketer / revenue manager with years of experience in both fields. Bridging the gaps between Revenue Management and Digital Marketing in the ever changing landscape is my passion. My current skills include social media advertising, paid advertising, web analytics, SEO, OTA management/optimization, GDS ads, Travel ads, 3rd party media buy, certifications in revenue management from Hiton, Marriott and SynXis. Experienced in full 360 digital strategy & revenue management from luxury resort to select service hotels to drive revenue growth in multi channel production.

Boy Rusli

Boy Rusli

Graphic Designer + 3D Generalist

I’m a passionate Graphic Designer with more than 20 years of professional experience in print design. Accustomed to performing in deadline-driven projects with great results. Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign and Dreamweaver) and Autodesk Maya (3D Generalist).

Yolanda Tates

Yolanda Tates

Digital Marketing Manager

I am a digital marketer with over 10 years of marketing experience. I love learning about evolving technologies in digital and adding them to my arsenal of marketing skills.  My current skills include social media, digital advertising, web analytics, and SEO. When I am not watching Youtube, reading marketing blogs, or taking a course on Udemy, I’m spending time with my family and dogs.

Dave Hoch

Dave Hoch

Director of IT

I’m a 20+ years experience in tech and I currently run a Holisitic Digital Marketing Firm (Colibrily.com) that specializes in:

  • WordPress Design and Custom Development
  • User Interface Design
  • Site performance and Google Analytics
  • Marketing and SEO
  • Small Business Consulting
  • Niche Site Building: BigCupofCoffee.com
Dana Sparks

Dana Sparks

Accounting Manager