Why Cogwheel Marketing?
Here is what we offer: Passion for your business success and proactive online marketing with a focus on cost-effective results. We do not try to put your hotel into a box. Strategic account management and comprehensive online marketing advice, not silo marketing, is our focus. We know the internal systems of the major hotel brands. Each of the brands offer different ways to optimize brand.com and those should be maximized first.
Our clients are primarily branded hotels within Marriott, Hilton, IHG and Hyatt. We offer services for both full service and select service to meet your specific needs. For a sampling of the hotel management companies we work with, visit our client page. To see how we prioritize our clients first, visit our testimonials page.
Cogwheel Marketing participates in thought leadership through hospitality conferences, podcasts, magazines and other industry publications. For a sampling of recent activities, visit our news page.
Stephanie Sparks Smith
Founder and Digital Matriarch
Director of Operations and Marketing
I have over 5 years of experience in the hotel industry as a digital marketer/ecommerce manager. Prior to entering the hotel industry I was an educator, sharing knowledge is my passion. I am well versed with Hilton, Marriott, IHG, Choice and Wyndham brands and their systems. I actively serve on San Antonio’s marketing committee where I bring my knowledge of paid and social media advertising, SEO, and web analytics to focus on enticing leisure travelers across the globe to visit the city. When I am not working, you can find me in a bowling alley, on a golf course or at a baseball game.
Director of Digital Marketing
I am a digital marketer / revenue manager with years of experience in both fields. Bridging the gaps between revenue management and Digital marketing in the ever changing landscape is my passion. My current skills include social media advertising, paid advertising, web analytics, SEO, OTA management/optimization, GDS ads, Travel ads, 3rd party media buy, certifications in revenue management from Hiton, Marriott,and SynXis.
Experienced in full 360 digital strategy & revenue management from luxury resort to select service hotels to drive revenue growth in multi channel production.
Digital Marketing Manager
I am a digital marketer with over 10 years of marketing experience. I love learning about evolving technologies in digital and adding them to my arsenal of marketing skills. My current skills include social media, digital advertising, web analytics, and SEO. When I am not watching Youtube, reading marketing blogs, or taking a course on Udemy, I’m spending time with my family and dogs.
Director of IT
I started building websites for friends and family in the late 90’s while attending undergraduate at Virginia Tech (VT), USA. Since my youthful obsession with dragging my original Nintendo Entertainment System everywhere I went, I have embraced my fascination with innovation. In 2005, I completed a Master’s Degree from the University of North Carolina in Charlotte, with a focus in IT Security and Project Management.
As I continued to navigate my career ambitions, I worked in large corporations for over a decade in a variety of IT roles (project management, system analysis, business analysis, and support). In 2012, I decided to embrace my inner environmentalist and went to school for an MBA in Sustainable Systems, where I focused on working with small businesses and the triple bottom line.
I currently run a Digital Marketing Firm (Colibrily.com) that specializes in:
- WordPress Design and Custom Development
- User Interface Design
- Site performance and Google Analytics
- Marketing and SEO
- Small Business Consulting
- Niche Site Building: BigCupofCoffee.com
Graphic Designer + 3D Generalist
I’m a passionate Graphic Designer with more than 20 years of professional experience in print design. Accustomed to performing in deadline-driven projects with great results. Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign and Dreamweaver) and Autodesk Maya (3D Generalist).
Director of Sales
I am a hospitality sales professional with 13 years experience. I spent 6 years in the hotel industry with both Hyatt Hotels and Destination Hotels and Resorts and have spent the last 7 years in the Destination Marketing Organization world with Destination DC, the convention and visitors bureau for the nation’s capital. I have a passion for serving and helping others. When I am not working you can find me exercising, spending time with my wonderful family, and spending time outdoors.