Comprehensive Marketing for IHG Hotels

Cogwheel Marketing knows the IHG marketing systems, from Hotel Content and Photo Management within Concerto (previously under HCM). There are even a few you don’t even know exist like Guest Connect, Package Booking Link Tool and Keyword Suggestion Tool.  Additionally, we work with the brand to get access to channels like Facebook.. Once we define a strategy, we can execute seamlessly within the respective IHG systems.

Clean Up Audit

This comprehensive package includes full online audit and fixing of: Content, SEO, Images, Local, Social, and OTAs. It is a 4 to 6 week process from the time we have the proper access.

Paid Marketing (Ongoing Services)

If when your Clean Up Audit is complete and you need additional resources to drive exposure and revenue online, you can transition into an optional ongoing agreement.

Openings & Conversion

There are additional tactics needed if a hotel is newly opening or going through a conversion process. These are in addition to the Clean Up Audit.

Marketing for Select Service IHG Hotels

While not all hotels are created equal, our process for marketing select and mid-scale hotels differs from that of full-service hotels. We do not believe in a long drawn out contract, when hotels need to take advantage of online opportunities now. That is why our clean up audit is serviced as a short term project.

Our Process

Our process involves 4 steps to ensure we fully understand your hotel and developed an aligned strategy.

1. Discovery & Identify the Gaps
2. Build Foundation & Tell a Consistent Story
3. Maximize Opportunity & Increase Exposure
4. Develop a Future Plan

Marketing for Full Service IHG Hotels

Our Process – for Full Service IHG hotels differs from that of select service hotels. Ongoing support is almost always needed and there are more resources that can be utilized for larger hotels.

Our Process

Our process involves 4 steps to ensure we fully understand your hotel and developed an aligned strategy.

1. Discovery & Identify the Gaps
2. Build Foundation & Tell a Consistent Story
3. Maximize Opportunity & Increase Exposure – Ongoing
4. Leverage Brand Resources – Ongoing
5. Run Paid Marketing – Ongoing
6. Ongoing Strategy – Ongoing

IHG Hotel Brands We Work With

Holiday Inn
Crowne Plaza
Hotel Indigo
Intercontinental Hotels

Brand Marketing Services

We know each of the brand systems and standards and how to maximize them for your hotel. Depending on the location and complexity of your hotel, we may suggest different strategies. Each brand has slightly different offerings based on brand capabilities.

Marketing Support Services