What we are talking about

PMax

Google’s Performance Max (PMax) campaign type offers a highly automated way to reach customers across...

Person in Yellow Coat Pulling a Suitcase

Since we here at Cogwheel Marketing are all about sharing our knowledge with others, we...

Spa

Spafinder isn’t just a directory—it’s a discovery engine for wellness travelers. With over 700,000 engaged...

Three attendees pose in front of a banner for "The AI Conference for Hoteliers" in Washington, D.C., showcasing various sponsors.

The team at Cogwheel (Stephanie Smith, Mike Wylie and Mohammed Razib) attended the Destination AI...

A person sitting in front of a laptop

Learn how to update your Google Business Profile (GBP) – formerly known as Google My...

Empowering Women in Leadership: PCH Hotels’ Panel Discussion

PCH Hotels hosted a dynamic and heartfelt panel discussion focused on women in leadership, highlighting...

Strategic SEO Optimization

Project Overview Over eight months, we implemented a strategic SEO optimization plan to help a...

HOTELS Magazine Video Series: In Discussion with Stephanie Smith, CEO, Cogwheel Marketing

A hotel’s commercial strategy operates like a soccer team: The sales team offense; the marketing...

SEO vs GEO for Hotels

Key Takeaway: Your GEO should build on top of your SEO strategy. Let’s break down...

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