Comprehensive Marketing for Marriott Hotels
Cogwheel Marketing knows all the Marriott marketing systems, from EPIC to eFast, from Brandworks to MDAM. Once we define a strategy, we can execute seamlessly in conjunction with the on-site hotel team.
We treat each hotel individually and know that each hotel and market operate differently. Our solutions cater to that, and support you in a way that complements your in-house team.
Marketing for Full Service Marriott Hotels
Our Process – for Full Service Marriott hotels differs from that of select service hotels. Ongoing support is almost always needed and there are more resources that can be utilized for larger hotels.
Ongoing Services
We put the critical element back into your digital strategy – a strategic account manager. Plus, we have tools above and beyond the MDS team to help you achieve your specific goals.
Here is a breakdown of our ongoing services, which are month to month. If you don’t love working with us, then we won’t hold you to a contract.
Our Process
Our process involves 6 steps to ensure we fully understand your hotel and developed an aligned strategy.
- Discovery & Identify the Gaps
- Build Foundation & Tell a Consistent Story
- Maximize Opportunity & Increase Exposure – Ongoing
- Leverage Brand Resources – Ongoing
- Run Paid Marketing – Ongoing
- Ongoing Strategy – Ongoing
Marketing for Select Service Marriott Hotels
While not all hotels are created equal, our process for marketing select and mid-scale hotels differs from that of full-service hotels. Smaller hotels often lack the larger staff of larger hotels, so we aim to help fill that gap.
Clean Up Audit
This comprehensive package includes full online audit and fixing of: Content, SEO, Images, Local, Social, and OTAs.
Openings & Conversion
There are additional tactics needed if a hotel is newly opening or going through a conversion process. These are in addition to the Clean Up Audit.
Paid Marketing (Ongoing Services)
If when your Clean Up Audit is complete and you need additional resources to drive exposure and revenue online, you can transition into an optional ongoing agreement.
Our Process
Our process involves 4 steps to ensure we fully understand your hotel and developed an aligned strategy.
- Discovery & Identify the Gaps
- Build Foundation & Tell a Consistent Story
- Maximize Opportunity & Increase Exposure
- Develop a Future Plan
Marriott Hotel Brands We Are Familiar*
Renaissance
Sheraton
Marriott
AC
Element
Aloft
TownePlace Suites
Residence Inn
Springhill Suites
Delta
Four Points
Courtyard
Fairfield Inn
*Note, Cogwheel Marketing is not in a contractual relationship with Marriott at the brand level.
Other Marriott Marketing Services
Marriott offers other services that we can absolutely assist with the heavy lifting.
- Paid Marketing – When you need additional resources to drive exposure and revenue online, we can develop a customized approach that makes sense for your hotel and market.
- Accelerated Modules – Need a few extra landing pages, but maybe not an entire Elevated Website? We can help you build them, plus include search engine optimization and interlinking within your existing Marriott site.
- Elevated Websites – We can assist with developing a story line, then writing the content and selecting the images with a layout that is unique to your hotel.
- Local Campaign Builder – We can help with email marketing for your restaurant, spa or golf course.
Brand Marketing Services
We know each of the brand systems and standards and how to maximize them for your hotel. Depending on the location and complexity of your hotel, we may suggest different strategies. Each brand has slightly different offerings based on brand capabilities.
Marketing Support Services
