by Stephanie Smith | Mar 18, 2019 | Content, Social, Vendors
Last month, one of the Digital Summit’s was hosted in Seattle. Content strategy, along with AI and machine learning, were the hot topics on everyone’s radar. Cogwheel Marketing shares the top insights and cool statistics from the conference. 1 – Most people...
by Stephanie Smith | Feb 26, 2019 | OTAs, Paid Marketing, Reputation Management, SEO, Social
You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions of your vendors, partners and team. If you don’t have someone on your team with the skill...
by Stephanie Smith | Feb 22, 2019 | Content, Images, Paid Marketing, Reputation Management, SEO, Social
The “Old” Sales Funnel In every sales and marketing class, since the beginning of time, they show you a diagram of a sales funnel. It was shaped something like a cone or upside down pyramid, like this: Over time, the model was twisted for digital...
by Stephanie Smith | Jan 31, 2019 | Content, SEO, Vendors
Cogwheel Marketing attended the HSMAI Digital Conference in New York this January. Here are 10 interesting facts and useful (or useless) tidbits to take home with you. There were 150 billion searches last month with an average length 4 words in which 20% never been...
by Stephanie Smith | Jan 27, 2019 | Paid Marketing, Social
8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. The same cannot be said for Google Adwords or any other...
by Stephanie Smith | Dec 19, 2018 | Content, Images, OTAs
There is a lot of debate about not being overly dependent on your OTA (Online Travel Agency) partners and what it does to your profitability. But no one can deny the exposure they provide nor can any brand compete with their marketing budgets. It’s a necessary evil,...
by Stephanie Smith | Dec 11, 2018 | Content, Hilton, IHG, Marriott, OTAs, Paid Marketing, SEO, Social
You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training. Maybe your hotel just opened and you received some opening support, but now there is crickets. So...
by Stephanie Smith | Oct 31, 2018 | Content, Hilton, IHG, Images, Marriott, OTAs, Paid Marketing, SEO, Social
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence...
by Brett & Sally Patterson | Oct 23, 2018 | Hilton, IHG, Images, Marriott, Vendors
Hotel photography rules and standards have changed quickly. Previously, any photographer could shoot your hotel. Resolution requirements, brand standards for photography, and images rejected by websites did not exist. Read these 7 tips to ensure your company has...
by Stephanie Smith | Oct 1, 2018 | Reputation Management, Vendors
If you represent a hotel management company overseeing multiple brands, here is some food for thought on having Revinate on top of Medallia as a review response management platform. (If you are someone only handling review responses for a single hotel, this article...
by Stephanie Smith | Sep 20, 2018 | IHG
IHG recently decided to make it a policy that vanity (or independent) sites were not allowed for certain brands, with a 3 month compliance. Brands don’t approve of vanity sites because they are hard to control, may cause guest confusion, lack of loyalty integration...
by Stephanie Smith | Sep 11, 2018 | Social, Vendors
For mini social media campaigns for hotels that don’t have large video budget, check out Slide.ly. This super cost effective platform called “Promo” lets you choose from millions of short, premium videos. Footage, (royalty free) music and editor are...
by Stephanie Smith | Sep 5, 2018 | Paid Marketing, Social
Everyone probably already knows this little trick, but I thought I would throw it out there. When you run Facebook campaigns, you can target reach, traffic, conversions, video views and the list goes on. This trick works best if you went after engagements. One of the...
