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Coronavirus Hospitality Resources

Coronavirus Hospitality Resources

Oh my, so many resources, so many that think they know it all. Well, news flash, it's a bunch of speculation. I put together a list of trusted resources and you can glean as you see fit. My Favorites Fuel Travel Crisis Management Resources - This is a MASTER LIST with...

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What is a Good Channel Mix for a Hotel?

What is a Good Channel Mix for a Hotel?

A hotel’s channel and its respective contribution from the various distribution channels is a sign of the health and diversity of your revenue. Yes, it varies by hotel location, brand, mix of sales and a variety of other factors.  But, let’s discuss what distribution...

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How to Run a Facebook Ad

How to Run a Facebook Ad

8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods.  The same cannot be said for Google Adwords or any other...

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Why IHG Hotels Should Allow Vanity Sites

Why IHG Hotels Should Allow Vanity Sites

IHG recently decided to make it a policy that vanity (or independent) sites were not allowed for certain brands, with a 3 month compliance.  Brands don’t approve of vanity sites because they are hard to control, may cause guest confusion, lack of loyalty integration...

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