Owner of Cogwheel Marketing, Stephanie Sparks Smith, has been an active consulting member of Cayuga Hospitality Consultants since Fall of 2018. This has allowed her to offer more comprehensive offerings to her clients. In June 2019, she became a partner to help with...
Welcome to Part II of our hotel package strategy blog where we analyze package from a revenue management perspective. In Part I, we looked at hotel packages from a digital marketing perspective and answered the questions of Who, What, When, Why and Where. Now, we...
My Unsolicited (Rave) PicMonkey Review I found out about PicMonkey at the Seattle Digital Summit. You visit so many exhibit booths it is hard to keep track. This one stuck. They offered me 3 free months. So sure, let’s give it a go. First, let me say I am PhotoShop...
Last month, one of the Digital Summit’s was hosted in Seattle. Content strategy, along with AI and machine learning, were the hot topics on everyone’s radar. Cogwheel Marketing shares the top insights and cool statistics from the conference. 1 – Most people...
Cogwheel Marketing attended the HSMAI Digital Conference in New York this January. Here are 10 interesting facts and useful (or useless) tidbits to take home with you. There were 150 billion searches last month with an average length 4 words in which 20% never been...
Hotel photography rules and standards have changed quickly. Previously, any photographer could shoot your hotel. Resolution requirements, brand standards for photography, and images rejected by websites did not exist. Read these 7 tips to ensure your company has...
