by Stephanie Smith | Dec 3, 2020 | Strategy, Vendors
On November 18, 2020, Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. Highlights from this episode: Where Hotels Should Focus their Limited Marketing Dollars: Focus on in-market travelers....
by Stephanie Smith | Aug 16, 2020 | Strategy, Vendors
Stephanie Sparks Smith sat down with Holly Zoba of Influencer Sales to discuss how Marketing and Sales can and should work together. It’s not a new concept, so why can’t we do it? Click below to listen to short, but packed, 22 minute podcast: Some of the...
by Sonya Taylor | May 7, 2020 | Strategy, Vendors
It is no secret that the hospitality industry is sitting in the front row on the struggle bus during this unprecedented time. If you’re finding your hotel having cash flow problems, we have found a few options for you to consider taking advantage of. Option 1:...
by Stephanie Smith | Apr 1, 2020 | Strategy, Vendors
Oh my, so many resources, so many that think they know it all. Well, news flash, it’s a bunch of speculation. I put together a list of trusted resources and you can glean as you see fit. My Favorites Fuel Travel Crisis Management Resources – This is a...
by Stephanie Smith | Oct 26, 2019 | Content, Hilton, IHG, Marriott, OTAs, Reputation Management, SEO, Social, Strategy, Vendors
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent...
by Stephanie Smith | Aug 14, 2019 | Strategy, Vendors
HSMAI Roc Conference 2019 was held in Minneapolis in June 2019 and its focus is Hotel Revenue Management. While there were a lot of “ask yourself these questions” that got the wheels turning, there were very few “here are some solutions/things to try”. I agree that...
