by Stephanie Smith | Mar 30, 2021 | Paid Marketing, Vendors
Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will...
by Stephanie Smith | Dec 3, 2020 | Strategy, Vendors
On November 18, 2020, Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. Highlights from this episode: Where Hotels Should Focus their Limited Marketing Dollars: Focus on in-market travelers....
by Sonya Taylor | Nov 30, 2020 | Hilton, Paid Marketing, Strategy, Vendors
Over the last few years, Hilton has worked especially hard to combat OTA marketing funds and come up with programs to increase direct bookings for your individual hotel. Some are mandatory and others are optional/additional marketing opportunities that will support...
by Stephanie Smith | Aug 16, 2020 | Strategy, Vendors
Stephanie Sparks Smith sat down with Holly Zoba of Influencer Sales to discuss how Marketing and Sales can and should work together. It’s not a new concept, so why can’t we do it? Click below to listen to short, but packed, 22 minute podcast: Some of the...
by Sonya Taylor | May 7, 2020 | Strategy, Vendors
It is no secret that the hospitality industry is sitting in the front row on the struggle bus during this unprecedented time. If you’re finding your hotel having cash flow problems, we have found a few options for you to consider taking advantage of. Option 1:...
by Stephanie Smith | Apr 1, 2020 | Strategy, Vendors
Oh my, so many resources, so many that think they know it all. Well, news flash, it’s a bunch of speculation. I put together a list of trusted resources and you can glean as you see fit. My Favorites Fuel Travel Crisis Management Resources – This is a...
