by Stephanie Smith | Oct 26, 2019 | Content, Hilton, IHG, Marriott, OTAs, Reputation Management, SEO, Social, Strategy, Vendors
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent...
by Stephanie Smith | Aug 14, 2019 | Strategy, Vendors
HSMAI Roc Conference 2019 was held in Minneapolis in June 2019 and its focus is Hotel Revenue Management. While there were a lot of “ask yourself these questions” that got the wheels turning, there were very few “here are some solutions/things to try”. I agree that...
by Stephanie Smith | Jul 22, 2019 | SEO, Strategy, Vendors
MozCon is a yearly search engine optimization conference held in Seattle. I use their Moz Pro product for things like keyword research, rankings, link opportunity finder and crawl errors but this is by no means a paid post. Let me state up front: I do not do SEO...
by Stephanie Smith | Jun 27, 2019 | Vendors
Owner of Cogwheel Marketing, Stephanie Sparks Smith, has been an active consulting member of Cayuga Hospitality Consultants since Fall of 2018. This has allowed her to offer more comprehensive offerings to her clients. In June 2019, she became a partner to help with...
by Stephanie Smith | May 20, 2019 | Content, Strategy, Vendors
Welcome to Part II of our hotel package strategy blog where we analyze package from a revenue management perspective. In Part I, we looked at hotel packages from a digital marketing perspective and answered the questions of Who, What, When, Why and Where. Now, we...
by Stephanie Smith | Apr 11, 2019 | Images, Vendors
My Unsolicited (Rave) PicMonkey Review I found out about PicMonkey at the Seattle Digital Summit. You visit so many exhibit booths it is hard to keep track. This one stuck. They offered me 3 free months. So sure, let’s give it a go. First, let me say I am PhotoShop...
