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What is Hotel MetaSearch?

What is Hotel MetaSearch?

Hotel MetaSearch websites allow consumers to search for hotels then compare prices across many websites at the same time.  If the hotel in question is in parity across all channels, the transaction likely goes to the top placed website.  If the hotel is not...
MozCon 2020 Recap

MozCon 2020 Recap

MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more.  We make a point to attend MozCon yearly and always...
Get More from your Hotel GDS Ads

Get More from your Hotel GDS Ads

So often hotel GDS (Global Distribution System) ads go mismanaged or underutilized. Before running any campaign, be sure you have strong objectives and goals and that is communicated to marketing, revenue management, sales and your vendor. Define targeting parameters...