by Sonya Taylor | Feb 14, 2021 | Hilton, IHG, Marriott, Paid Marketing, SEO, Social, Strategy, Uncategorized
Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff”...
by Sonya Taylor | Nov 30, 2020 | Hilton, Paid Marketing, Strategy, Vendors
Over the last few years, Hilton has worked especially hard to combat OTA marketing funds and come up with programs to increase direct bookings for your individual hotel. Some are mandatory and others are optional/additional marketing opportunities that will support...
by Sonya Taylor | Oct 15, 2020 | Hilton, IHG, Marriott
Safety is still paramount for those that are traveling today and putting guests at ease is a top priority. So, of the major brands (Marriott, Hilton, IHG), Cogwheel Marketing did a little research on which brand the best contactless opportunities for guests. All...
by Stephanie Smith | Jul 1, 2020 | Hilton, IHG, Marriott, Paid Marketing, Social, Strategy
There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt. As each market rebounds differently,...
by Stephanie Smith | Apr 1, 2020 | Hilton, IHG, Marriott, OTAs, Strategy
If you are in a circumstance where you need to temporarily close or suspend operations at the hotel, here is a checklist for hotels that lists the sites you can/should update with proper messaging. Download Printable ChecklistDigital Checklist for Temporary Hotel...
by Stephanie Smith | Oct 26, 2019 | Content, Hilton, IHG, Marriott, OTAs, Reputation Management, SEO, Social, Strategy, Vendors
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent...
