Stephanie Smith from Cogwheel Marketing & Analytics and Trevor Grant from Revenue Hub joined together for a discussion, where they explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue. With the continual change...
In today’s digital age, businesses inside and outside the hospitality industry are generating more data than ever before. This data is a valuable asset, and should be used to gain insights into customer behavior and make better decisions about marketing...
If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough...
“HSMAI Marketing Strategy Conference is my favorite conference of the year! It’s not only a reunion of the best and brightest advancing digital marketing for hotels, but I also love the lightning rounds and jam-packed sessions,” said Stephanie Smith,...
Stephanie Smith, CHDM, CEO and Digital Matriarch, Cogwheel Marketing, HSMAI Marketing Advisory Board Member Recently Expedia Group released their 2023 Q1 Traveler Insights Report. I brought this interesting piece of research to the great minds at the HSMAI Marketing...